Frequently Asked Questions
What is the Pink Kangaru Podcast Network?
The network is a community of Creators, Founders, and Innovators sharing stories and knowledge to inspire, empower and/or educate their listeners. This community is founded to bring passionate talents together to help support each other for continuous growth.
It’s a name that embodies our hosts and listeners: out of the box, creative, free-spirited, and forward thinking.
How much is the Pink Kangaru membership and what does it include?
$150/month - This covers hosting and distribution of episodes all and participation in community benefits. Distribution will be: Spotify, Apple Podcasts, Google Podcasts, Stitcher, etc.
We also require a $150 one time set up fee.
Why join the Podcast Movement?
Currently, 50% of all homes are podcast listeners - that’s over 60 million people! What is more, podcast listeners have purchasing power - studies have shown that they are affluent and educated. All of this could give you a great platform, while also having fun and talking about what interests you!
What are the membership benefits from joining the Pink Kangaru Podcast Network?
We aim to enhance your show by incresing your listenership, building a branding strategy for your show and giving you the option for monitization! To explain what you truly get, we’ve explored those 3 benefits further below:
Brand - Co-brand around creativity, innovation, and sustainability. Need help? No problem. Our sister consultancy can help you turn your podcast into a brand or your brand into a podcast!
Exposure through Raine Magazine when you first get on-board with us!
Checking the cover art for your podcast and brainstorming new ideas, if needed!
Check-in calls through the first quarter, where you can receive free monitization tips!
Make $ - Our hosting platform is part of the Spotify family. It offers an ad marketplace for growing shows. Growing shows on PK also get noticed by our sales partners.
Access to The Ad Market with the option for monotizing advertisement placements as your show grows!
For rapidly growing shows: The option for hosts to work with sponsors through our sales partners!
Get Listeners - Grow your branded podcast in a network for likeminded listeners. Join the first podcast network built for creative entrepreneurs. Our goal is to EDUCATE + ENTERTAIN + INSPIRE.
Grow your community through an additional podcast platform!
Meet and network with other like-minded hosts!
Growth strategeis in intial onboarding meeting!
Access to our partner Marketing Agencies!
What happens after I become a member?
Simple - after signing up we will send you a MOU (Memorandum of Understanding), once that is reviewed and signed we can begin onboarding your show!
What happens after I sign my MOU, what does the onboarding process look like?
Review topic, show concept and show name in our first meeting together.
Receive on-boarding checklist.
Go over potential launch date for your show!
Host sends completed audio files to PK production team - goal is to have a minimum of 3 - 5 episodes at launch with 2-3 more in the bin (completely edited) and ready to be released in agreed upon intervals.
The Host is responsible for delivering completed show files and show notes (incl. show title, keywords, etc.) at least 2 weeks* prior to each episode's release date *(This timeframe may vary based on the show).
What are the community benefits?
Preferred rates for strategic partners/vendors for production, editing, and marketing.
Each episode will be available on your own blog page through the PK website.
Ability to enter into the "Ad Marketplace" which allows your show to be selected for automatic ad placements -a good way to earn income while your show grows (revenue is based on standard CPM rates).
PK shows have a strategic partnership with an Evergreen Network - dedicated sponsorship sales rep that focuses on selling sponsorships into eligible PK shows (a minimum listenership is required for this option).
Ability to network with other PK Hosts for opportunities to share knowledge or be invited as a guest for interviews (personal introductions can be made upon request).
Expanded brand awareness as part of the PK directory of shows for organic discovery by likeminded listeners.
How does the Ad Share Revenue work in the PK Network?
There are 3 variants of this for different occasions:
For any sponsorship ads that the Host acquires, the Host keeps 80% of their ad revenue and the PK Network receives 20%.
For any sponsorship that the PK Network acquires for the Host’s show, the Host receives 70% and the PK Network receives 30%.
If PK’s strategic partner for ad sales/sponsorship brings a sponsor to the Host’s show, the revenue will be split 70% to the Host and 30% to PK - after the sponsorship sales rep is paid their commission.
What additional services do you offer?
We also offer cover art design and redesign! You can see our options and more about this service here.