5 Upcoming Trends About Instagram Marketing in 2022
By Erick Zaldivar - originally posted here.
In this post, we will be talking about 5 upcoming trends in 2022 in Instagram Marketing and how you can use them to grow your small business online.
So without further ado, here are the top trends to make you more money in 2022.
Upcoming Instagram Marketing Trend #1: Instagram Is a Shopping Platform
That’s right folks, instagram is becoming a platform for shopping. Between the new Instagram updates and stories being put to use already as well as third party apps following suit, this trend has been in development for some time now. You can now shop directly within your stories. Take a look at how @secondhandsilver does a great job of utilizing Instagram’s shopping features. They’re able to capture your attention in real time, you’re able to see the full array of products all without leaving your stories.
They also do a great job of making sure they’re taking advantage of the same feature within their feed posts. Not only are you able to quickly get information about what you might like to buy, it makes the brand look cool by incorporating all of Instagram’s shopping features.
Upcoming Instagram Marketing Trend #2: Automation Tools
Automating instagram is becoming more and more popular, so get in on the action while you still can. It’s a great idea to start automating your instagram now that way you’re ahead of the trend and you get to take advantage of the growth trends that favor early adopters.
Instagram DM Automation Tools – Using an Instagram DM automation tool is a quick and easy way to get qualified leads into your inbox.
Upcoming Instagram Marketing Trend #3: Influencers
With big companies like Apple and Google making privacy a big focus, Targeting your ideal customers using Facebook ads may become more challenging in 2022.
That’s why Influencers are going to have a BIG year in 2022. If you want to make instagram work for you, influencer deals are going to be a big part of your strategy.
If you’ve never worked with influencers before, now’s a great time to get started. With over 900 million users on instagram, you can easily find an influencer in your niche who can connect you with an audience who is ready to listen to what their trusted influencer has to say.
A great way to find influencers is through instagram by using a tool like Ninja Outreach or you can even look up potential instagrammers via your niche’s hastags.
Influencers usually charge based on their number of followers. A quick and free tool you can use to vet the authenticity of an influencer’s followers can be found Influencer Marketing Hub’s website.
Upcoming Instagram Marketing Trend #4: Live Videos
What’s better than Instagram stories? How about Instagram live videos! Once again, Instagram has provided small businesses with new tools to grow on their platform and this time they’ve added them to their IG lives.
If you want to make Instagram live content work for your business, it’s a good idea to think about who you’re going to target. If you’re a local business, Instagram live videos are going to be a great tool for your insta-story.
You can easily promote Instagram live videos in your insta-stories to gain a bigger audience, all you have to do is add the Instagram icon and people will be able to watch them in their Instagram stories.
Further, you can also promote your Instagram live videos on other social media platforms like Facebook and Twitter.
Upcoming Instagram Marketing Trend # 5: Instagram Polls
As Instagram continues to evolve, it’s important that you do too. If you want your Instagram marketing strategy of the future to be successful, Instagram polls are going to have a BIG effect on how well they work for your business in 2022.
If you’ve never used insta-polls before or if they aren’t working out too well for your current Instagram marketing strategy, now is the time to start taking advantage of this awesome tool!
You can upload photos with different options and ask people which one they would prefer as an engagement tactic or even as part of a contest – there’s really so much more than meets the eye when it comes to using instapolls as part of your strategy.
That’s it for this Instagram marketing trend post!