How To Build An Email List From Scratch: 14 Powerful Tactics

Published by John Desyllas. Originally posted here.

Photo by Glenn Carstens-Peters on Unsplash

Email Marketing

Figuring out how to build an email list from scratch may seem daunting, especially if you’re planning to do it fast and efficiently. However, it’s definitely worth putting in the work early on since your email list is going to be your most important investment. 

Targeting your audience through email marketing is a proven and effective method still driving an impressive ROI of $42 for each $1 spent.

This guide will explore and explain 14 effective tactics that you can leverage to build your email list from scratch quickly. And best of all, by following these tactics, you’ll not just acquire new email contacts but a loyal and engaged subscriber base.

So, without further ado, let’s see those tactics!

1. Choose A Trustworthy Email Marketing Platform

The first step to building an email list is to select an email marketing platform. At first, sending basic email campaigns and managing your first contacts may be feasible through platforms like Gmail and Outlook.

But to efficiently manage and organize your growing email list as well as send automated email campaigns, you need a reliable email marketing tool. So, you need a platform that you can grow with and rely on its features to create engaging emails.

Choosing to invest in a robust email marketing platform will help you not only save precious time while building your email list from scratch but also capitalize on the full potential of email marketing right from the start.

If you’re planning to build your list organically, you might want to look for other useful features in the email marketing platform of your choice. Such features include a landing page builder, marketing automation, and finally, A/B testing capabilities.

Estimated percentage of new subscribers: 50-60%

2. Give People Incentives to Sign Up

Having chosen an email marketing platform, you need to set up a way to start collecting emails on your website. But before you do that, you need to be able to entice people to sign up, namely, give them a reason to want to give you their email address.

Naturally, people won’t provide you with their email addresses for nothing. So, creating a simple email signup form saying “Sign up to our email list to receive our latest great content” will probably see low conversion rates.

One of the best ways to capture someone’s email is to create a lead magnet that entices them to sign up. Some ideas include:

·        A free eBook

·        A checklist summarizing steps from a blog post

·        A PDF version of a blog post or case study

·        A cheat sheet

·        A coupon

·        A webinar registration

·        A template or worksheet

·        A free course or email series

All of these offers give the visitor an incentive to sign up using their email address. Depending on your target audience and their needs, you can create lead magnets that will work best.

But generally, you’ll find out that using a combination of these different ideas will give you the best results. Moreover, as your marketing strategy evolves, content upgrades (a bonus piece of content specific to a particular blog post) will give you optimal results.

Estimated percentage of new subscribers: 25%-50% depending on how strong the incentive is!

3. Create Pop-Ups For Your Website

Pop-ups may have the “notoriety” of being annoying and disruptive, but if they are carefully crafted and have a clear purpose, then they can be the game-changer in building your list.

One key tip I can give straight away is that you must have user experience in mind when creating your pop-up forms. This ensures that your pop-ups are relevant and well-timed.

Now, there are various ways to utilize pop-ups. For example, you can create a “surprise” pop-up box that appears after the user has spent some time on the page or alternatively has scrolled and interacted with the page. This can offer a discount for their first purchase, for instance.

As you can see in the example by Sierra Designs, your pop-up can be simple and straightforward, without the need to spend tons of time and effort to create it.

On the other hand, if you have a clearer understanding of your audience, you can leverage that and create a more visual form that also emphasizes the value of your offer. You’ll also see that Flash Tattoos’ form asks for the user’s DoB, which will help create personalized birthday campaigns.

So, in general, marketers have to make their pop-ups appealing through high-quality content and irresistible incentives such as freebies, coupon codes, etc. There are various online form builder tools that can help you create beautiful forms that look like they were made by professionals!

Estimated percentage of new subscribers: 10-30%

4. Craft CTAs For Your Website/Landing Page

It’s understandable that very few people are going to search for the way into your mailing list. Therefore, you need to provide them with various options to do so through your content or web pages in general.

If your digital marketing strategy includes any form of content marketing, then this is what you need.

First of all, it would be a waste to have great resources for your audience and not leverage them to grow your list.

For example, suppose you have created a beginner’s guide on buyer personas and you have substantial traffic. In that case, it’s more than a must to entice people to subscribe to your email newsletter by creating a CTA like “Get these 4 BONUS Buyer Persona examples and increase your sales today!”

Even if you don’t have a ton of resources to create such high-quality material, as long as you provide value to your audience, people are going to appreciate it. And, of course, they won’t feel “forced” to subscribe to your newsletter.

Estimated percentage of new subscribers: 15-20%

5. Create A High-Converting Landing Page

When building your email list from scratch, it’s smart to utilize other ways apart from your homepage. In this case, by creating one or more landing pages that are directly linked to your LinkedIn ads, Facebook ads, etc.

Let’s say you want to offer free shipping, an exclusive offer, or a limited-time sale. It’s far better to direct users to a dedicated landing page than send them to your homepage and risk them getting lost.

As you can see in ProBlogger’s landing page, the message is clear (exclusive offer for new subscribers) and the value is emphasized (receive 180 blog post ideas). So, in comparison with the homepage, it is highly focused on converting people and acquiring their email addresses.

In order to capture the user’s attention and lead him towards the desired action, online businesses have to create a seamless experience for them. The transition from the ad to what users see next has to be “frictionless” and relevant.

Generally, to create a high-converting landing page, you need three key elements:

·        a strong headline emphasizing the benefits that the users get

·        enticing copy to capture their attention

·        a powerful image to accompany the message

6. Leverage Your Social Media Accounts

Social media are a strong aid that can help propel the building of your email list. If your business is doing social media marketing apart from email marketing, then it’s a necessity to leverage this channel.

First of all, you can include a sign-up button or opt-in form on your Facebook page to boost your overall lead generation. It’s easy to do and if you’re just starting out, it can mean a lot.

Additionally, you can run a social media campaign encouraging your social media followers to join your newsletter. As you know, social media offer a huge reach and increased visibility, so whether you have a small business or not, this is definitely worth doing.

Moreover, social media can be utilized to help with advertising. It’s a good idea to run ad campaigns offering exclusive discounts and coupons for people that sign up on your list.

Facebook also offers the chance to run Lead Ads, which allow in-platform form submission that minimizes friction. Such ads are mobile-friendly and don’t require the creation of a landing page.

Finally, as it will become apparent in the following tactics, social media are an excellent way to promote your contests and giveaways and maximize their reach.

Estimated percentage of new subscribers: 15%

7. Run A Viral Contest

A viral contest is a contest that encourages people to share it in exchange for bonus entries. For example, you may provide 25 bonus entries for each referral that then signs up to the contest. In order to sign up, the person has to enter their email, which makes this a great list building technique.

This option is a great one to start out with because it encourages participants to do your marketing for you and entices people to sign up.

But that’s not all to it! Viral contests are a cool way to have people make user-generated content (UGC). This kind of content, apart from being original and authentic, has the power to increase trust in a brand and encourage more people to connect with it.

This practically means more signups, some of which will inevitably turn into new customers. So, you have a double benefit by utilizing UGC.

Estimated percentage of new subscribers: 35%

8. Manually Reach Out To Your Personal Contacts

Another idea regarding how to build your email list is to reach out to your personal contacts. There are likely at least a few people on your contact list that would be interested in signing up. Send an email to let them know that you are creating an email list and explain why it will be beneficial for them to sign up.

You can also encourage them to share the news with their own contact list.

You can do the same thing if you have a user base for your product but don’t have an email list for promoting content. Reach out to your users, asking if they would also like to receive your emails regarding your latest and greatest content.

Estimated percentage of new subscribers: 80%

9. Create A Referral Program For New Signups

Nothing can be more impactful in growing your email list fast than having your own customers spread the word about you and your brand.

A direct recommendation from friends is a sure way to convince people to join your list, let alone trust your brand and purchase from you.

Therefore, it’s essential to craft and establish a referral program for new subscribers. People naturally want to make their friends happy, so you need to give them the chance to do so.

What’s more, you’ll be giving them a good reason for doing so. Of course, by providing additional incentives for them. And that’s the most basic rule in marketing, namely providing more value!

Discounts, special offers, redeemable store points all work well. The secret of hacking your way into a bigger and more engaged email list is to make people who like what you’re doing a part of the process and your growth.

Referral programs are among the most popular tools used in eCommerce to build a strong and loyal subscriber base.

Fortunately, there are various tools out there that make the whole process straightforward and user-friendly while eliminating the need for advanced knowledge. Such tools include ReferralCandy, Tapfiliate, and Partnerstack, to name but a few.

Estimated percentage of new subscribers: 30%

10. Host A Giveaway

Giveaways are yet another powerful tactic that most eCommerce stores leverage nowadays to acquire new email subscribers. The reason behind their efficiency is that news of the giveaway spread fast and you can collect tons of email contacts in a short period of time.

This is especially true when you’re utilizing social media channels, such as Facebook or Instagram, which are not only popular but also reasonable in terms of advertising costs.

There is one essential rule you need to follow when creating your giveaway. The prize that you’re giving away has to be relevant and directly aimed at your target audience.

In this way, you’re not just getting more subscribers to your email list. You’re acquiring qualified leads, which are essential to the growth of your business.

To give you an example, if your audience is interested in tech products, then your giveaway should feature a relevant prize rather than a car, let’s say.

There are various other giveaway tools or WordPress plugins that you can use to create cool giveaways, such as Rafflecopter and Woobox. Another way of running sweepstakes is  FindKeepLove.

FindKeep.Love is a full-service co-sponsored sweepstake facilitation service, FindKeep.Love contributes to the traffic and reach of your campaign, which is a major differentiating factor from the sweepstakes software on the market.

Last but not least, giveaways have the additional benefit of increasing brand awareness. There is no harm in luring in new potential customers while growing your list at the same time.

Estimated percentage of new subscribers: 30%

11. Use A Scroll box

Presenting your audience with a call-to-action at the right time is of utmost importance. This is why scroll boxes are necessary for lead generation.

Depending on the content of the page, a popup triggered when website visitors reach a certain point can be a subtle yet effective way to capture their email address. It all comes down to determining when users are likely to be ready to convert.

This “right time” can be identified by business owners through A/B testing, based on the visitors’ on-page behavior.

Estimated percentage of new subscribers: 10%

12. Experiment With Pop-Up Forms (Exit-Intent, Inline, Full-Page)

We’ve talked about some of the triggered pop-up forms, but there are more options for you to utilize and experiment with.

There are also hundreds of pop-up examples out there to draw inspiration from!

First of all, you must consider using exit intent subscription forms, which essentially appear before website visitors when they “sense” their intention to leave the page. They are helpful to have as they can bring signups that might otherwise be lost.

To maximize their effectiveness, be sure to craft engaging copy.

Next, try out some attention-capturing alternatives, such as inline forms or full-page ones. Inline forms have the ability to blend perfectly with the rest of the page’s content while at the same time grabbing attention.

This is a discreet yet intriguing way to encourage new subscriptions without interfering with the user’s experience.

On the other hand, if you want to make sure you have the visitor’s attention, you can leverage the power of a full-page one. Make a strong value proposition and it won’t go unnoticed.

Estimated percentage of new subscribers: 10-15%

13. Encourage Signups Through Your Email Signature

Another practical tactic to boost the growth of your email list is to include a newsletter signup link in your email signature.

It requires minimum effort, it’s easy to set up, and of course, it’s perfect if you’re growing your list from scratch.

Think of it like this. You and the other company employees communicate daily with various other people through email. By having a signup link in your email signature, you give people the chance to explore your company in more depth.

Of course, if those interactions are successful and fruitful, the chances are that those sent emails may attract more new subscribers.

Estimated percentage of new subscribers: 5%

14. Complement List Building With Offline Methods

Pop-ups, sidebars, landing pages all work great. But it would be a waste not to leverage the available offline methods to grow your list.

First of all, if you have physical stores, be sure to leave your business cards on the counter or booth.

Additionally, encourage people to leave their own business cards for an effortless email signup experience. However, this means you’ll have to manually do the work afterward and send a double opt-in email.

Finally, if you’re participating in events or fairs, be sure to have a registration list having a box for email addresses so that you can collect them.

Estimated percentage of new subscribers: 7-8%

Takeaway

Building an email list from scratch cannot happen overnight. However, by following these simple and effective tactics mentioned above, you’re increasing your chances of building your new email list in half the time!

Some methods will work better than others. But at the end of the day, what’s important is to combine them and get the best possible result for your business.

As you familiarize yourself with techniques on how to build an email list, you’ll want to move on to more advanced ones like webinars and podcasts.

Remember! What matters is not how fast you can build your list but how effectively you acquire new leads to be able to retain them.

Here are the best podcast services available in India

Originally posted here.

Here's a list of some of the best Podcast services available in India.

Image Source: Pixabay

Here are the best podcast services available in India

In the times of COVID-19, we are seeking new ways to entertain ourselves. While music and movies are something most people go to for relaxing their minds, there are also podcasts that people can tune into. However, most people do not know which apps to use for podcasts. So, here's a list of some of the best Podcast services available in India:

Khabri

Khabri is India’s fastest growing vernacular audio platform targeted at the next billion internet users. Knowledge through the spoken word has been the cornerstone for the upward economic movement of any society for ages, and we at Khabri are committed to delivering that in the most advanced way in the current era. 

While offering listeners to discover and consume enriching audio content which is informative and helps users to prepare for government job exams in various formats for passive consumption. Khabri also offers users an opportunity to create content and get discovered. Given the ease of content creation in Audio, Khabri is a big hit among audiences from tier II & III cities of India. Khabri offers an exclusive array of creators who range from popular YouTubers to eminent educators. Each creator comes with a unique style and flavour to give the user chooses to find content best suited to him. The app is free of cost and offers users the option to download the content and consume it offline, as well.

Recently, during a pandemic, Khabri witnessed an unprecedented growth of 6x in terms of users and 4x in a number of creators respectively. Subsequently,  Khabri again became a choice for the worlds leading investors who believed in the value Khabri is creating for the next billion users from Bharat.

Aawaz.com

Agrahyah Technologies has launched aawaz.com, audio a demand platform with professionally generated content in vernacular languages. With this, people can listen to podcasts, chat shows, interviews and also read articles and features. Aawaz.com is currently available in Hindi, and as both website and Android app.

Aawaz.com will also have ML (machine learning) and AI (artificial capabilities) based capabilities to recommend and personalize content based on user’s preferences. With the app, people can listen to over 150 hours of audio content which is scripted, recorded, and presented as podcasts and shows. Both audio and text content is spread across multiple genres including entertainment, lifestyle, health, fiction, literature, devotional, comedy, humour and more.

Audiomatic

Audiomatic is India’s first podcast network that launched in April, 2015. As of June 2015, the website hosts four programmes, each of which has episodes ranging from 15–20 minutes. The podcasts are either weekly or fortnightly, and offer content in genres such as food, science, culture, current affairs, entertainment and humour.

As of June 2015, Audiomatic has four podcasts – The Real Food Podcast, The Intersection, Ask Aakar Anything and Our Last Week. All the programmes are in English, and release a new episode fortnightly, except Ask Aakar Anything, which is a weekly podcast. The Real Food Podcast is hosted by food writer Vikram Doctor, who explores ingredients and Indian food habits and obsessions. According to the show’s page on Audiomatic’s website, the podcast offers information about the origins of and legends associated with various Indian ingredients and recipes. 

Headfone

Headfone specializes in vernacular podcasts, talk shows, short stories, and other forms of audio content. Its podcasts on religion and spirituality, kids and family, news and politics (including the PM’s Mann Ki Baat) are quite popular. Interestingly, Headfone lets users record their own podcasts and publish them on a public profile. 

Cast Box

Castbox is an app that distributes free podcasts. As of 2019, it has about one million podcasts available through it, including about fifty million podcast episodes. It also has a premium platform. In June 2019, Castbox integrated with Waze, allowing playback controls to pause, skip, or restart episodes. 

In addition to its library of podcasts from other distributors, Castbox also produces its own shows. In 2018, Castbox partnered with Heard Well on the podcast series Heard Well Now, which highlights early-career musical artists. As of 2018, Castbox produced 25 different original podcasts, with This Sounds Serious being released in 2019. 

Apple Podcasts

Podcasts is a media player application developed by Apple Inc. for playing podcasts from the iTunes Store. It is available for the iOS, iPadOS, tvOS, watchOS, and macOS operating systems.

A standalone Podcasts app was initially released for iOS on June 26, 2012, after formerly being a section of the iTunes app. It was followed by launches on Apple TV on September 24, 2012, tvOS on January 26, 2016, and watchOS on September 17, 2018. It was released with macOS Catalina on October 7, 2019 as one of three applications created to replace iTunes.

5 Upcoming Trends About Instagram Marketing in 2022

By Erick Zaldivar - originally posted here.

In this post, we will be talking about 5 upcoming trends in 2022 in Instagram Marketing and how you can use them to grow your small business online.

So without further ado, here are the top trends to make you more money in 2022.

Upcoming Instagram Marketing Trend #1: Instagram Is a Shopping Platform

That’s right folks, instagram is becoming a platform for shopping. Between the new Instagram updates and stories being put to use already as well as third party apps following suit, this trend has been in development for some time now. You can now shop directly within your stories. Take a look at how @secondhandsilver does a great job of utilizing Instagram’s shopping features. They’re able to capture your attention in real time, you’re able to see the full array of products all without leaving your stories.

They also do a great job of making sure they’re taking advantage of the same feature within their feed posts. Not only are you able to quickly get information about what you might like to buy, it makes the brand look cool by incorporating all of Instagram’s shopping features.

Upcoming Instagram Marketing Trend #2: Automation Tools

Automating instagram is becoming more and more popular, so get in on the action while you still can. It’s a great idea to start automating your instagram now that way you’re ahead of the trend and you get to take advantage of the growth trends that favor early adopters.

Instagram DM Automation Tools – Using an Instagram DM automation tool is a quick and easy way to get qualified leads into your inbox.  

Upcoming Instagram Marketing Trend #3: Influencers

With big companies like Apple and Google making privacy a big focus, Targeting your ideal customers using Facebook ads may become more challenging in 2022.

That’s why Influencers are going to have a BIG year in 2022. If you want to make instagram work for you, influencer deals are going to be a big part of your strategy.

If you’ve never worked with influencers before, now’s a great time to get started. With over 900 million users on instagram, you can easily find an influencer in your niche who can connect you with an audience who is ready to listen to what their trusted influencer has to say.

A great way to find influencers is through instagram by using a tool like Ninja Outreach or you can even look up potential instagrammers via your niche’s hastags.

Influencers usually charge based on their number of followers. A quick and free tool you can use to vet the authenticity of an influencer’s followers can be found Influencer Marketing Hub’s website. 

Upcoming Instagram Marketing Trend #4: Live Videos

What’s better than Instagram stories? How about Instagram live videos! Once again, Instagram has provided small businesses with new tools to grow on their platform and this time they’ve added them to their IG lives.

If you want to make Instagram live content work for your business, it’s a good idea to think about who you’re going to target. If you’re a local business, Instagram live videos are going to be a great tool for your insta-story.

You can easily promote Instagram live videos in your insta-stories to gain a bigger audience, all you have to do is add the Instagram icon and people will be able to watch them in their Instagram stories.

Further, you can also promote your Instagram live videos on other social media platforms like Facebook and Twitter.

Upcoming Instagram Marketing Trend # 5: Instagram Polls

As Instagram continues to evolve, it’s important that you do too. If you want your Instagram marketing strategy of the future to be successful, Instagram polls are going to have a BIG effect on how well they work for your business in 2022.

If you’ve never used insta-polls before or if they aren’t working out too well for your current Instagram marketing strategy, now is the time to start taking advantage of this awesome tool!

You can upload photos with different options and ask people which one they would prefer as an engagement tactic or even as part of a contest – there’s really so much more than meets the eye when it comes to using instapolls as part of your strategy.

That’s it for this Instagram marketing trend post!